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Facebook Advanced Matching

Facebook Advanced Matching can improve ads attribution and conversion tracking. It can help us reach better-targeted custom audiences through our ads. When possible, we will share with Facebook hashed information like your name, phone, email, or address.

Facebook CAPI

Facebook Conversion API Events (CAPI) help us better understand how you interact with our websites. They allow us to measure the impact of our ads on the website's conversions and they improve ads targeting through custom audiences. When possible, we might share with Facebook information like name, email, phone, address.