Vitamin by Any Other Name?

Those diet dictocrats are at it again…

We have strong evidence that there’s a nutrient that really should be classified as a vitamin.

Why don’t you know about it and why isn’t it currently called a vitamin?

Because they want to make a drug out of it so they can patent it and profit from it.

This nutrient is an anti-inflammatory, it’s heart protective, an antioxidant, and also neuro-protective. With benefits like that, if it were a drug it would be a household name.

Also, it’s one of the only natural ways we know of, besides intense exertion, to give your body new energy.

The nutrient is called PQQ, which is short for the tongue-twisting name pyrroloquinoline-quinine.

The reason it increases your energy is that, in scientific terms, PQQ upregulates some biochemical pathways that are very fundamental to youthful cell metabolism and energy production.

PQQ causes the energy-producing engines inside your cells called mitochondria to multiply. So you not only get more mitochondria, but bigger, more robust, higher energy-producing mitochondria.

PQQ also protects your heart and your brain.

It’s so powerful that researchers have found that it protects against the plaques that form on the brain in both Alzheimer’s1 and Parkinson’s2 diseases.

It also protects against brain injury and improves memory.

After suffering a brain injury, a group of animals were trained for five days to do a maze test. The animals given PQQ easily completed the maze, but none of the animals that weren’t given PQQ could complete the maze. And the more PQQ the animals got, the faster they could do the maze.3

Researchers have found PQQ is so powerful that it’s better at protecting the heart from damage by a heart attack or stroke than the strongest drug, metoprolol.4

I like PQQ because it goes perfectly with another antioxidant I believe should be named as an essential nutrient, CoQ10.

PQQ goes well with CoQ10 because CoQ10 helps you make the fuel you burn inside your mitochondria. So you’re increasing the amount of energy you produce with CoQ10, and PQQ increases the number of engines you have to burn the fuel.

I like being energetic. I like having the energy to work out in the morning, jump in my car, put in a full day at my Wellness Center, and still have plenty left in the tank to keep up with my 15-year-old son, go out with my friends, or hop on a plane at a moment’s notice.

As I said a moment ago, the best way I know of to be more energetic and have that energy available fast, is by doing intense exercise using my P.A.C.E. program.

High intensity exertion naturally creates more energy-producing mitochondria, especially in the brain and heart.5

But even though P.A.C.E. doesn’t take long, I know there’s not always time for it. That makes PQQ kind of a shortcut to being more energetic, and creating new energy in your body.

Here’s something most nutritionists and alternative doctors who recommend nutrients don’t know: Many foods have PQQ in them, including various vegetables, fruits, milk, and animal products.6

Foods with the most PQQ are the fermented soy product natto, eggs, parsley, kiwi fruit, green peppers, and tofu. Green tea and oolong tea also have PQQ, and even wine and whiskey have a bit in them.

One of the reasons they want to classify PQQ as a vitamin is that 1) animals with PQQ taken out of their diet grow poorly and 2) our bodies can’t make PQQ.

Like vitamin C or omega-3, nutrients we can’t make but that we need in order to live are usually classified as essential, and sometimes as vitamins.

Fortunately, you can take PQQ as a supplement. But I have to warn you: the amount used in scientific studies is equivalent to a human dose of 10mg, yet most supplements only use a 5mg dose. The reason is that PQQ is expensive, and many supplement makers want to get away with giving you either lower quality or a lower dose.

That doesn’t sit well with me. It’s why I decided to create my own PQQ supplement that will be available soon. I’m going to give you the full 10mg of PQQ along with a full 50mg of ubiquinol CoQ10 to give you the most energy you can get. As with all my products, you’ll get the highest quality, potency and bioavailability at the right dosage for optimal health.


1.Zhang J, Zhang R, Meng X. “Protective effect of pyrroloquinoline quinone against Abeta-induced neurotoxicity in human neuroblastoma SH-SY5Y cells. Neurosci. Lett. 2009;464:165–169.
2.Kim J, Harada R, Kobayashi M, Kobayashi N, Sode K. “The inhibitory effect of pyrroloquinoline quinone on the amyloid formation and cytotoxicity of truncated alpha-synuclein.” Mol Neurodegener. 2010 May 20;5:20.
3.Zhang L, Liu J, Cheng C, Yuan Y, Yu B, Shen A, Yan M. “The neuroprotective effect of pyrroloquinoline quinone on traumatic brain injury.” J Neurotrauma. 2012 Mar 20;29(5):851-64.
4.Zhu B, et. al. “Comparison of pyrroloquinoline quinone and/or metoprolol on myocardial infarct size and mitochondrial damage in a rat model of ischemia/reperfusion injury.” J Cardiovasc Pharmacol Ther. 2006;11(2):119-28.
5.Steiner J, Murphy E, McClellan J, Carmichael M, Davis J. “Exercise training increases mitochondrial biogenesis in the brain.” J Appl Physiol. 2011 Oct;111(4):1066-71.
6.Kumazawa T, Sato K, Seno H, Ishii A, Suzuki O. “Levels of pyrroloquinoline quinone in various foods.” Biochem J. 1995 April 15; 307(Pt 2): 331–333.